THOUGHTFULLY DEVELOPED SUPPLEMENTS.
MEANINGFULLY DOSED.
ALWAYS ROOTED IN NATURE.
“I’ve spent over twenty years in the health and wellness industry, watching beautifully packaged supplements fall short where it matters — under dosed, poorly absorbed, or both.
Apothecary 27 exists to change that.”
- Joe Jackson, Founder + Nutritionist at Apothecary 27
our most loved formulations
Our customers' favourite — the one that worked for them when others hadn't. Two highly absorbable forms of magnesium, at a meaningful dose.
Magnesium runs through more than 300 processes in the body — energy, muscle function, sleep, mood, how well you handle stress. Most of us are running low, and in the UK that's getting worse: falling levels in our soils mean falling levels in our food. The signs are easy to miss and easy to dismiss — restless sleep, tension, flat energy, a shorter fuse — but magnesium sits behind all of them.
Here's what often goes unsaid: the number on the front of the bottle isn't the amount your body receives. Many use magnesium oxide — inexpensive, high on paper, and poorly absorbed. It reads well, but your body sees far less of it.
Ours is built the other way around. We use citrate and bisglycinate in equal measure — two of the best-absorbed forms there are. Citrate is well-researched and quick to absorb; bisglycinate, magnesium bound to glycine, is exceptionally gentle on digestion and kind to anyone who's found other forms uncomfortable. Together they give you really meaningful dose your body can recognise and use — not a token gesture.
No binders, no fillers, no artificial anything, in a plant-based capsule. Made the way everything here is made: meaningful doses, high absorption, always rooted in nature.
It's become the most sought-after supplement on our shelves — and once people feel the difference a properly absorbed magnesium makes, they tend to stay with it.
Two soothing herbs in one clean formula — the pairing our most zen customers return to. Organic ashwagandha and lemon balm, thoughtfully dosed, with nothing else added.
Ashwagandha and lemon balm are two of the herbs I've come back to most across my career — for their long heritage, their gentleness, and the quality of the plants themselves.
Ashwagandha (Withania somnifera) is one of the most revered botanicals in Ayurvedic tradition, where its root has been used for thousands of years. It belongs to a group of plants known as adaptogens — herbs that have long held a valued place in traditional wellbeing practices through life's busier, more demanding seasons. We use organic root, at a considered dose.
Lemon balm (Melissa officinalis) is a gentle member of the mint family, grown in apothecary and monastery gardens since antiquity — its name drawn from the Greek for honeybee. It has been cherished for generations as a calming garden and culinary herb, and sits naturally alongside ashwagandha.
Together they're the kind of considered pairing herbal tradition does best — two plants, each chosen for its heritage and quality, in a clean plant-based capsule with nothing else added. Made the way everything here is made: meaningful doses, high absorption, always rooted in nature.
Our most talked-about formula — energy, from the ground up. Active-form B vitamins at considered doses, with real amounts of organic Lion's Mane and Cordyceps.
Most B complexes are built on a single idea: more is more — B vitamins stacked at 5,000% or 10,000% of the NRV, far beyond what the body can hold onto. It looks impressive on a label, but most of the excess is simply passed straight out. We took a different view.
The B vitamins, done properly. We dose them at considered, meaningful levels — comfortably above the NRV, never extravagant — and choose their most active forms: B12 as methylcobalamin and B6 as P5P, ready for the body to use directly, without conversion. Across the spectrum, the B vitamins contribute to normal energy-yielding metabolism, the reduction of tiredness and fatigue, and normal psychological and nervous-system function — with folate playing its role in cell division and B12 and B6 in normal red blood cell formation.
Room for two remarkable mushrooms. Choosing sensible B-vitamin doses freed real space for two of the world's most prized mushrooms — organic Lion's Mane and organic Cordyceps, each at a full 300mg. Cordyceps has been treasured for centuries in traditional Chinese medicine; Lion's Mane is a long-revered woodland mushroom with a distinctive cascading form. Here they're co-stars, not token additions — chosen with the same rigour as everything else in the bottle.
The result is a B complex made the way we think it should be: meaningful doses, high absorption, always rooted in nature.
One capsule a day covers your B vitamins. For a fuller dose of the mushrooms too, take two.
CREATING SUPPLEMENTS I would GIFT TO A LOVED ONE
Years at the apothecary counter taught me to spot a good product — and to see exactly where even the ones I loved fell short. So I started making the formulas I always wished existed — meaningfully dosed, rooted in nature, with no room for token doses.
THE SEASONAL WELLNESS JOURNAL
OUR GIFT TO YOU WITH EVERY PURCHASE
Dispatches from the apothecary — a seasonal read on health and wellbeing, gathering what we're talking about in store, what's worth knowing this season, and how to live a little better season to season.
Clinical thinking, gently applied. Why we chose the best-absorbed forms of magnesium over the biggest number on the label — and how to know if you're running low.